Who we are
We is really just one guy. Tural Erel.
Founder, anime fan, and self-proclaimed style icon.
He has zero experience in the fashion industry and limited experience starting companies.
Enjoy the ride
Shonen Chic’s Story
In September 2023, I travelled to Japan with a group of friends. As an anime fan and someone who cares about how they dress, I was excited to visit and find anime merch that I could wear out at a bar.
After searching in Tokyo and Osaka, I hadn’t bought any clothes because everything I found was just too… loud. I was dismayed until my friend mentioned ‘Why don’t you make something yourself?” and thus Shonen Chic was born.
We’re here to bring you apparel that let’s you represent your favorite anime, without sacrificing your style…
Fandom with fashion…
Shonen Chic